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Puffing

An opinion or judgment that is not made as a representation of fact.

Puffing is generally an expression or exaggeration made by a salesperson or found in an advertisement that concerns the quality of goods offered for sale. It presents opinions rather than facts and is usually not considered a legally binding promise. Such statements as "this car is in good shape" and "your wife will love this watch" constitute puffing.

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Law Library - American Law and Legal InformationFree Legal Encyclopedia: Prohibition Party to Pure theory of law