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Bait and Switch

Law Library - American Law and Legal InformationFree Legal Encyclopedia: Autopsy to Bill of Lading

A deceptive sales technique that involves advertising a low-priced item to attract customers to a store, then persuading them to buy more expensive goods by failing to have a sufficient supply of the advertised item on hand or by disparaging its quality.

This practice is illegal in many states under their CONSUMER PROTECTION laws.

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